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Leadership & Strategy Development |
What We're ReadingDirector of Communications, Jill Hronek, is reading Naked Conversations: how blogs are changing the way businesses talk with customers.[John Wiley & Sons, Robert Scoble/Shel Israel authors, ©2006] I've learned 3 things so far: 1) if you think no one will notice, you're wrong, 2) perfectly written blogs probably won't be trusted, and 3) people are tired of being talked at. Blogs allow us to talk WITH each other, respond, debate, agree and disagree. Nancy Witty, executive director of the International Society for Stem Cell Research, just finished the biography Mountains Beyond Mountains: The Quest of Dr. Paul Farmer, A Man Who Would Cure the World and drew parallels between Farmer's forming Partners in Health and his quest for social justice and that of the work of stem cell researchers as they take on not only their scientific research but socio-political, competitive and funding challenges as well. |